Publishers are experimenting with mobile-ad systems

03/29/2012 | MediaPost Communications

When it comes to mobile-ad infrastructure, publishers are not limiting themselves to one vendor. A survey found that almost half have tried DART for Mobile, 41% have gone with AdMarvel, 34% have tested Mocean and 19% have worked with Nexage. A reported 15% are relying on in-house or custom solutions.

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