Calif. firm strikes while the luxury hotel iron is hot

03/29/2013 | Orange County Register (Santa Ana, Calif.), The

The Pacific Hospitality Group now has four luxury hotels in its Meritage Collection: the Estancia La Jolla Hotel & Spa, The Meritage Resort & Spa in Napa, the Balboa Bay Club & Resort in Newport Beach and, the latest, the Bacara Resort & Spa near Santa Barbara. The company already has a few other midscale hotels but entered the luxury hotel market on the California coast at an opportune time. "Now it has rebounded," said Alan X. Reay, president of Atlas Hospitality Group in Irvine. "It's very, very healthy and very, very profitable."

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Orange County Register (Santa Ana, Calif.), The

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