Diverse experiences drive innovation

03/29/2013 | Forbes

Our brains naturally look for patterns in the world around us, according to Janet Crawford, principal of Cascadance who is working to apply neuroscience to business performance. That's often a good thing, but sometimes these patterns are a poor fit for current circumstances. To develop innovative ways of thinking, it's important to seek out "diverse people, activities and experience to provide the raw materials for serendipitous insight," she says.

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