Human Rights Campaign is thrilled with logo's social success

03/29/2013 | Adweek

The red-and-pink Human Rights Campaign logo that exploded on social media this week in tandem with the Supreme Court's consideration of two same-sex marriage cases "took off beyond our wildest expectations," says Anastasia Khoo, the group's director of marketing. "I have to say, I guess when we decided to make this decision it was almost preordained -- in for a penny, in for a pound. ... I've been so impressed by the creativity we've seen out there, even from people like Martha Stewart," says Khoo.

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