Good content should be "Searchable, Snackable and Sharable," Patricia Travaline writes. She presents an infographic explaining how to make content appealing, sharable and friction-free for time-pressed Web users. "[M]arketers must create content that is easy to find and consume and compelling enough for the consumer to share with a larger audience," Travaline writes.
Learn the 3 S's of content marketing
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