M-commerce option could be a boon for upscale watchmakers

03/29/2013 | Luxury Daily

As upscale consumers grow more comfortable with making major purchases on mobile devices, luxury watchmakers may be missing an opportunity by not providing an m-commerce option on their mobile sites, analysts say. "We already know that security concerns surrounding e- and m-commerce are dwindling. According to research done early last year, more than 70% of affluent consumers suggested there is no monetary limit to what they would spend [while using] a mobile device," said Melody Adhami, president and chief operating officer of Plastic Mobile.

View Full Article in:

Luxury Daily

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY