Miller High Life renews "Official Beer of Bowling" agreement

03/29/2013 | MediaPost Communications

Miller High Life has signed a two-year sponsorship deal with Strike Ten Entertainment, which handles marketing and sponsorship for the bowling industry. "With more than 46 million adult bowlers nationwide and more and more people bowling each year, this partnership allows bowlers to celebrate their love of the lanes with the 'champagne of beers'," said Brendan Noonan, brand manager for Miller High Life.

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