New VOD offering promises to defeat ad-skipping

03/30/2004 | TVWeek.com · MediaPost Communications

RipeTV says it is debuting a DVR-proof ad model by packaging advertising with entertainment, including bookend ads and a graphic frame with the advertiser's brand around the show. Separately, a new system, Ads on VOD, will allow cablers to rapidly insert ads in VOD offerings.

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TVWeek.com · MediaPost Communications

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