What's the secret of CP+B's success?

03/30/2005 | Fast Company magazine

Over the last 10 years, Crispin Porter + Bogusky has evolved from being a boutique agency -- with less than $45 million in billings -- to a giant, billing in excess of $500 million and handling such clients as Burger King, BMW Mini and Ikea. CP+B principal Alex Bogusky says, "If you can't come up with ideas, you won't survive here for long."

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