AMC to offer "branded storytelling"

03/30/2009 | Wall Street Journal, The

During its upfront presentations, cable network AMC will advance a concept called "branded storytelling," in which advertisers work with the network to create ads that are customized specifically for AMC's shows and movies, according to this report. The network behind "Mad Men" and "Breaking Bad" also is expected to begin a themed movie night in May.

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