How Hyundai is boosting its brand profile

03/30/2010 | Brandweek

Christopher Perry, the temporary chief marketer for Hyundai after the departure of Joel Ewanick to rival Nissan, discusses Hyundai's recent brand-building success and plans to market its new models. Today, 70% of buyers will think about buying a Hyundai, compared with 40% in 2007, a change Perry says reflects good marketing, innovative cars and bigger emphasis on digital.

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