How Hyundai is boosting its brand profile

03/30/2010 | Brandweek

Christopher Perry, the temporary chief marketer for Hyundai after the departure of Joel Ewanick to rival Nissan, discusses Hyundai's recent brand-building success and plans to market its new models. Today, 70% of buyers will think about buying a Hyundai, compared with 40% in 2007, a change Perry says reflects good marketing, innovative cars and bigger emphasis on digital.

View Full Article in:

Brandweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
new York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC