How Hyundai is boosting its brand profile

03/30/2010 | Brandweek

Christopher Perry, the temporary chief marketer for Hyundai after the departure of Joel Ewanick to rival Nissan, discusses Hyundai's recent brand-building success and plans to market its new models. Today, 70% of buyers will think about buying a Hyundai, compared with 40% in 2007, a change Perry says reflects good marketing, innovative cars and bigger emphasis on digital.

View Full Article in:

Brandweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA