Report: Comcast, NBCU to put $1.2B in media spending up for grabs

03/30/2011 | Advertising Age (tiered subscription model)

Comcast and NBCUniversal, whose far-flung media accounts are worth an estimated $1.2 billion, will consolidate the business and hold an agency review, according to this report. The incumbent agencies, which include some of the biggest names in the ad industry, have been asked to participate. NBCUniversal's owned-and-operated stations and its theme parks are said to be part of the review.

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