Facebook is shifting brands to Timeline-based pages -- a move that inconveniences small businesses but also creates opportunities to engage customers, writes Shashi Bellamkonda. Online resources show how brands can use the Timeline to their advantage by making their pages more visually striking and narrative-focused, Bellamkonda writes. "Timeline is a tool to tell great stories to your fans and have them coming [back] for more," he adds.
How to make the most of Facebook's Timeline
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