Will TV become more like Pandora?

03/30/2012 | Multichannel News

Watching TV may soon be like listening to music on Pandora, Time Warner Cable's Peter Stern predicts. Viewers will be able to eliminate unwanted channels and programs and instead watch programs passively dictated by preference -- and that's good news for the industry and advertisers, according to Stern. In addition, the TV Everywhere concept will allow cable companies to serve more customers and offer more targeted ads based on customer interests.

View Full Article in:

Multichannel News

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY