3 ways HBO sank its fangs into "True Blood" fans

03/31/2011 | SmartBrief/SmartBlog on Social Media

HBO decided to reach out to fans of its vampire drama "True Blood" who were creating blogs and Twitter accounts purporting to be written by the show's characters. The network released photos and video clips for the community to use and created fake ads purporting to be targeted at real-life vampires. "It was a big corporate shift in thinking at HBO, treating the fan sites as media, giving access that hadn't ever been done prior to the show," says HBO marketing chief Sabrina Caluori.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA