A sign of what's in store

03/31/2011 | USA Today

There's a marketing opportunity that stares you in the face every day, yet you may be overlooking it, Steve Strauss writes. A good sign attracts customers, encourages impulse purchases and creates consistent impressions for your brand. Big companies know this: The average McDonald's store spends $40,000 on signage, an investment that generates up to $600,000 in sales.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Santa Barbara, CA
Yield Manager
new York, NY
Senior Sales Manager
OnProcess Technology
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC