E-mail marketers are realizing the value of social features

03/31/2013 | MediaPost Communications

The inclusion of social-sharing buttons boosts the performance of e-mail campaigns to the tune of 158% higher average click-thru rates, according to GetResponse. "The number of marketers that include three social sharing icons increased from just 7.4% in 2011 to almost 40% in 2012," Gavin O'Malley writes.

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