Facebook touts wide adoption of its mobile app

03/31/2013 | MediaPost Communications

More than 3 in 5 of Facebook's mobile application users check the app at least once a day, the company says. The app is the third most popular tool on Android or iOS devices, behind only e-mail and checking the Web at large. "Here we see Facebook pressing its case as an indispensable utility for users that not coincidentally makes it a viable marketing platform," writes Steve Smith.

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