Shareability gaps hamper March Madness campaigns

03/31/2013 | VentureBeat

Brands such as Reese's Peanut Butter Cups and AT&T failed to take full advantage of March Madness' word-of-mouth-marketing potential during their campaigns around the tournament, writes Roger Katz. Reese's is offering a sweepstakes to win a trip to the Final Four but did a poor job making the promotion shareable on social media channels, he writes. AT&T is also offering tickets as a prize to users of its dedicated Final Four Facebook application, but the app doesn't allow users to share their participation in the News Feed or invite friends to join, he notes.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY