Shareability gaps hamper March Madness campaigns

03/31/2013 | VentureBeat

Brands such as Reese's Peanut Butter Cups and AT&T failed to take full advantage of March Madness' word-of-mouth-marketing potential during their campaigns around the tournament, writes Roger Katz. Reese's is offering a sweepstakes to win a trip to the Final Four but did a poor job making the promotion shareable on social media channels, he writes. AT&T is also offering tickets as a prize to users of its dedicated Final Four Facebook application, but the app doesn't allow users to share their participation in the News Feed or invite friends to join, he notes.

View Full Article in:

VentureBeat

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO