Why some online retailers are cutting out the middlemen

03/31/2013 | New York Times (tiered subscription model), The

Online eyeglass seller Warby Parker is at the front of a wave of new online retailers that are cutting out the middlemen and much of the cost by dealing directly with manufacturers to create high-end brands at discounter prices. Others include bedding seller Crane and Canopy, nail polish brand Julep and shaving supply retailer Harry's.

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New York Times (tiered subscription model), The

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