Coors Light markets the taste of cold

04/1/2005 | Brandweek

Coors Brewing showed off its spring TV campaign for a gathering of distributors, with spots by Foote Cone & Belding, Hispanic-themed ads by Bromley Communications and black-themed ads by Carol H. Williams Advertising. Some of the spots highlight promotional tie-ins offering Coors drinkers free music downloads and the chance to win Super Bowl tickets.

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