Johnson & Johnson seeks more bang for its media-buying buck

04/1/2007 | Advertising Age (tiered subscription model)

Johnson & Johnson has confirmed what's been rumored for months: Its $3 billion media account, currently split among Interpublic's Universal McCann & Initiative, Omnicom Group's OMD and WPP Group's MindShare, is up for review. J&J, based on its own brief statement and an Advertising Age analysis of its spending, seems to be seeking greater efficiencies -- and discounts -- to reflect its media-buying power.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY