Johnson & Johnson seeks more bang for its media-buying buck

04/1/2007 | Advertising Age (tiered subscription model)

Johnson & Johnson has confirmed what's been rumored for months: Its $3 billion media account, currently split among Interpublic's Universal McCann & Initiative, Omnicom Group's OMD and WPP Group's MindShare, is up for review. J&J, based on its own brief statement and an Advertising Age analysis of its spending, seems to be seeking greater efficiencies -- and discounts -- to reflect its media-buying power.

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