Johnson & Johnson seeks more bang for its media-buying buck

04/1/2007 | Advertising Age (tiered subscription model)

Johnson & Johnson has confirmed what's been rumored for months: Its $3 billion media account, currently split among Interpublic's Universal McCann & Initiative, Omnicom Group's OMD and WPP Group's MindShare, is up for review. J&J, based on its own brief statement and an Advertising Age analysis of its spending, seems to be seeking greater efficiencies -- and discounts -- to reflect its media-buying power.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA