Apple reaches Facebook consumers one bite at a time

04/1/2010 | Big Money, The

At first glance, it seems surprising that a company as buzz-worthy as Apple doesn't have its own Facebook page, but the company's strategy is more subtle, writes Caitlin McDevitt. Instead of bombarding fans with too much information from a single profile, Apple has pages targeted to different products. That way, iPhone users can get updates about the App Store, and iTunes fans won't miss music store freebies among a stream of irrelevant news.

View Full Article in:

Big Money, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals