Trippy Friskies ads tap deep human-feline relationships

04/1/2010 | Slate

Friskies' psychedelic commercials, which extend to a 3-D in-theater spot, are meant as a remix of a cat's dining experience. The spots target "owners who are very involved with their cats," says marketing director Susan Schlueter. "These are owners who love to get inside and experience the magical world their cats experience."

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