10 investments in sales and marketing that pay for themselves

04/1/2013 | HeinzMarketing.com

Ten investments in marketing will pay for themselves eventually, according to Heinz Marketing. Marketing automation systems replace more expensive channels and hiring an internal communications specialist can boost efficiency. Consider a freelance writer for content marketing and a marketing operations manager to speed the integration of new systems. Also, sales-reporting systems such as FullCircle CRM and Tableau could complement a full-time data reporting analyst for increasing pipeline throughput and implementing best practices.

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