Click-to-call links make it easy to connect via Twitter

04/1/2013 | B2C Marketing Insider

Small-business customers often prefer to call a business rather than contacting it online, so a click-to-call element could help take a Twitter ad campaign to the next level, Jane Intrieri writes. Integrating a click-to-call link takes advantage of the fact that more than half of Twitter's traffic comes from mobile devices. As a bonus, a click-to-call number can be used to track ad responses, providing important data on how your campaigns are performing.

View Full Article in:

B2C Marketing Insider

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA