E-mail marketing holding up in Australia

04/1/2013 | eMarketer

The open rate for e-mail marketing in Australia is holding steady at an overall 22%, according to data from Vision6. However, in the second half of last year, click-through rates for sales and marketing fell to 2.4%, compared with 2.7% six months earlier. The firm noted that mobile access to e-mail is on the rise in Australia.

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