Forbes' BrandVoice native ad units add to bottom line

04/1/2013 | Adweek

Forbes magazine's online BrandVoice sponsored content initiative has been successful for the enterprise, writes Emma Bazilian. Forbes clocked its best financials in five years in 2012, according to Forbes Media CEO Mike Perlis, with digital revenue up 19% over 2011 -- it now makes up half of ad revenue. Advertisers incorporating BrandVoice accounted for 10% of total revenue, and that number is predicted to rise to 25% by the year's end.

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