La Quinta CEO Wayne Goldberg talks brand transformation

04/1/2013 | Smart Business online

As CEO of LQ Management, parent company of La Quinta hotels, Wayne Goldberg expanded the La Quinta chain from 425 locations in 2005 to more than 800 hotels employing some 9,000 people. Goldberg attributes the successful expansion to innovative technology software used to meet consumer demand, a combined franchise-company-owned model and renewed focus on hotel amenities.

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