Late-night e-mails show higher open, click-thru rates

04/1/2013 | eMarketer

E-mails sent between 8 p.m. and midnight enjoy higher open and click-thru rates, with a revenue return more than triple the average, according to an Experian CheetahMail survey. Overall, during all time periods, click rates dipped 1.1% year-to-year in the fourth quarter of 2012, but open rates rose from 20.5% to 23.6%.

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