New milk campaign touts sleep-enhancing benefits

04/1/2013 | MediaPost Communications

The California Milk Processor Board has launched a campaign to sell consumers on the idea that a glass of milk before bed promotes not only more restful sleep but also uninterrupted dreams. The spots, by Goodby, Silverstein and Partners, use humor to show how not drinking milk before bed can bring the best dreams to a premature end.

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