Startup aims to monetize the human genome

04/1/2013 | Wired.com

Genomics startup Miinome is building an algorithm that will combine an individual's genetic data with environmental data mined from social networks and create a profile that consumers can then sell to marketers. The platform might be useful for helping patients control environmental factors affecting their risk for disease or receive information on drugs and other products specific to their conditions. Consumers will be able to control dissemination of their data, but anonymity cannot be guaranteed, experts say.

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