In-store Wi-Fi a smart idea if well planned, experts say

04/1/2013 | MobileCommerceDaily.com

A seamless marketing experience and timely in-store offers are among the keys for retailers offering in-store Wi-Fi. These efforts are also important to counter the effects of showrooming, but require a well-planned strategy that meshes with other mobile marketing techniques. "In-store prompts, including QR codes, bar codes and SMS opt-in and app download tied to special value and offers should be used in conjunction with Wi-Fi to create and extend the shopping experience and grow revenue and purchasing," said Michael Della Penna, senior vice president of emerging channels at Responsys.

View Full Article in:

MobileCommerceDaily.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO