Tablets beat smartphones for some mobile campaigns

04/1/2013 | eMarketer

Mobile branding campaigns are more effective on tablets than on smartphones, according to an Adfonic study, with ads yielding 250% higher click-thru rates when viewed on tablets rather than smartphones. Tablets are grabbing a bigger slice of the mobile pie, the study found, cornering 14% of all mobile ads in Q4 2012, compared with 9% two quarters earlier.

View Full Article in:

eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY