U.S. Postal Service delivers some good news to McCann

04/1/2013 | Advertising Age (tiered subscription model)

The U.S. Postal Service has appointed McCann as its creative agency of record, further consolidating work under the McCann Worldgroup umbrella -- Universal McCann won media duties in January, and the USPS also works with Weber Shandwick and MRM. The incumbent creative shop was Interpublic sibling Campbell Ewald. "[F]or an agency whose North American operations struggled for the past several years to make it into any new business pitches -- let alone actually manage to win one -- it's good news" for McCann, writes Rupal Parekh.

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