MTVN steps on the gas for "Speed Racer" promos

04/2/2008 | Hollywood Reporter, The

MTV Networks' MTV, VH1, Comedy Central, Spike and TV Land will run an elaborate multiplatform ad campaign for Warner Bros.' upcoming "Speed Racer" movie. The core of the campaign, which will run from April 10 to 18, involves hundreds of 15-second promos that lead viewers, via text-messaging, to a contest in which they can win a customized version of the film's famous Mach 5.

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