77% of B2B marketers plan a new tactical media mix

04/2/2012 | MediaPost Communications

Most business-to-business marketers say they are unhappy with how their current media mixes are meeting sales demand, according to a study by BtoB Magazine with Bizo. More than three-quarters say they plan to diversify their current mix, with most stressing brand promotion. Almost half say they spend more of their time and money on e-mail marketing and 84% say they use segmenting to target their e-mail efforts.

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