Most business-to-business marketers say they are unhappy with how their current media mixes are meeting sales demand, according to a study by BtoB Magazine with Bizo. More than three-quarters say they plan to diversify their current mix, with most stressing brand promotion. Almost half say they spend more of their time and money on e-mail marketing and 84% say they use segmenting to target their e-mail efforts.
77% of B2B marketers plan a new tactical media mix
SmartBrief Job Listings for Media
|VP Client Services||
Pandora Media Inc.
|Director of Digital Ad Operations||
Crain Communications, Inc.
|Account Executive - Major Accounts||
|Multiple Locations, SL_Multiple Locations|
|Senior Manager, Events||
Interactive Advertising Bureau (IAB)
|New York, NY|
|Director B2B Sales||
|St. Thomas, VI|