Bond becomes Heineken's new marketing agent

04/2/2012 | Advertising Age (tiered subscription model)

A new campaign for Heineken ties into the release of the upcoming James Bond film "Skyfall." Bond himself, played by actor Daniel Craig, appears in a Heineken ad enjoying a beer instead of his usual martini. Heineken is also launching campaigns for brews Newcastle Brown Ale, Amstel Light and Mexican brand Indio.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY