Marketers set to devote social media spend to Facebook

04/2/2012 | BtoB Magazine

More than half of marketers say Facebook will top their social media spending, according to a Creative Group study. Facebook is favored by 53% of marketers, followed by Twitter at 43% and Google with 41%. Meanwhile, 4% of respondents say they plan to reduce Facebook spending, compared with 5% each for Twitter, YouTube, Google and LinkedIn.

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