Brands score social buzz with April Fools' Day pranks

04/2/2013 | USA Today

Chatter on social media sites helped brands score buzz with their April Fools' Day pranks, which included Richard Branson promising to launch a glass-bottomed airplane and Red Box offering DVD-shaped sandwich meat for sale through its kiosks. "April Fools' is the flavor-of-the-month holiday where, if you can give someone a laugh, you can create good will for your brand," says Allison Cohen, president of PeopleTalk.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX
Product Marketing Manager-B2B
RetailMeNot
Austin, TX
Account Director
RetailMeNot
Austin, TX