Brands score social buzz with April Fools' Day pranks

04/2/2013 | USA Today

Chatter on social media sites helped brands score buzz with their April Fools' Day pranks, which included Richard Branson promising to launch a glass-bottomed airplane and Red Box offering DVD-shaped sandwich meat for sale through its kiosks. "April Fools' is the flavor-of-the-month holiday where, if you can give someone a laugh, you can create good will for your brand," says Allison Cohen, president of PeopleTalk.

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