Bravo reaps benefits of integrating ads with programming

Bravo next season plans to boost the number of ad integrations in its programming, such as a recent promotion featuring Kraft dressings' "Zesty Guy" as the guest bartender on "Watch What Happens Live" and in ads aired during the show. Bravo, which ranks ninth among TV networks with the 18-to-49 and 25-to-54 demographics, is launching 17 unscripted series and renewing 18 others. The network also is developing three scripted series and is boosting its digital profile with a special online competition for "Top Chef Masters."

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