Bravo reaps benefits of integrating ads with programming

Bravo next season plans to boost the number of ad integrations in its programming, such as a recent promotion featuring Kraft dressings' "Zesty Guy" as the guest bartender on "Watch What Happens Live" and in ads aired during the show. Bravo, which ranks ninth among TV networks with the 18-to-49 and 25-to-54 demographics, is launching 17 unscripted series and renewing 18 others. The network also is developing three scripted series and is boosting its digital profile with a special online competition for "Top Chef Masters."

View Full Article in:

New York Times (tiered subscription model), The · Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
SEO
RetailMeNot
Austin, TX
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX