Column: Hoteliers should adapt to Google's updated search engine

04/2/2013 | Hospitality Net

Hoteliers and their marketing providers need to bring their search-engine optimization strategies up-to-date to capitalize on Google's introduction of its Hotel Finder feature and inclusion of more local listings in its search results, writes William Bellis III of Vizergy. "You should do everything in your power and budget to accommodate these changes and own as much search real estate as possible," Bellis writes.

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