How to ensure your marketing e-mails are read

04/2/2013 | Entrepreneur online

To get recipients interested enough to open your marketing e-mails, write messages that educate them, provide entertainment, help them save money or address their problems, writes DJ Waldow. "If your emails tend to be focused on selling, try mixing it up next time. Don't sell, just inform," he writes.

View Full Article in:

Entrepreneur online

Published in Briefs: