Almost 49% of B2B marketers plan to increase their budgets this year and more than two-thirds will boost digital ad budgets, according to this Ambassador infographic. More than half of B2B marketers will increase search advertising, with 35.5% giving mobile a lift. LinkedIn topped all other social networks as the preferred channel for B2B marketers, 56% of whom plan increased spending on social.
Infographic: B2B marketers to boost digital, content efforts
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA