Klout wields social influencers for GM Canada, French telecom

04/2/2013 | Adweek

General Motors Canada and the French telecom Orange are both partnering with the social-influence firm Klout, writes Christopher Heine. GM's deal means the most influential members of the Klout network may be invited on test drives of Cadillac, Buick and GMC vehicles. Klout's more ambiguous deal with Orange is intended to inspire "people to talk about us in a productive way," says Odile Roujol, director of marketing and communications at Orange.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY