MLB debuts mobile-app revisions for new baseball season

04/2/2013 | Mobile Marketer

Major League Baseball's MLB Advanced Media has revised its At Bat, At The Ballpark and Beat The Streak Presented by Dunkin' Donuts mobile applications. The apps add video and push-notification options, among other improvements. A contest for a $5.6 million grand prize is running via the Beat the Streak app, with fans guessing which players will get hits. "[S]ports teams are high brand-consumer relationships that must be a part of the changing access point that engage users," SiteMinis' Steve Timpson says.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY