MLB debuts mobile-app revisions for new baseball season

04/2/2013 | Mobile Marketer

Major League Baseball's MLB Advanced Media has revised its At Bat, At The Ballpark and Beat The Streak Presented by Dunkin' Donuts mobile applications. The apps add video and push-notification options, among other improvements. A contest for a $5.6 million grand prize is running via the Beat the Streak app, with fans guessing which players will get hits. "[S]ports teams are high brand-consumer relationships that must be a part of the changing access point that engage users," SiteMinis' Steve Timpson says.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO