NBCU, FX target the upfront crowd with campaigns

The FX cable channel and NBCUniversal are among the networks rolling out business-to-business campaigns in advance of the television-ad negotiations known as the upfronts. FX's efforts include street signs in New York and the tagline "Fearless," while NBCUniversal's campaign, from internal agency All Day Every Day, includes a themed website and print ads employing augmented-reality elements and online video. "[W]e want our clients to know as we go into the upfront, and beyond, ... that we're able to work with them as one seamless portfolio," says John Shea, NBCUniversal's executive vice president and chief marketing officer for integrated media.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY