The Weather Channel has sunny upfront forecast for marketers

04/2/2013 | Broadcasting & Cable (subscription required)

The Weather Channel is using its upfront to remind marketers of the audience appeal of its core mission -- providing forecasts and information via TV reports. The network offers marketers the ability to match their messages to local forecasts, time ads to match changing weather conditions and to run "holistic" ads that can be integrated into live and prime-time content, according to The Weather Channel President David Clark.

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