GM uses PR contest to pitch Aveo to student set

04/3/2006 | Detroit News, The

In a win-win for the General Motors Corp., a contest for college students to develop a public relations campaign for the 2007 Chevrolet Aveo yielded practical campaign ideas like using Facebook.com or holding a summer road trip as marketing tools, as well as exposure for Chevy and the redesigned compact to its target demographic. The winning team received free tickets to Chevrolet-related NASCAR or other sporting event in their area.

View Full Article in:

Detroit News, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA