GM uses PR contest to pitch Aveo to student set

04/3/2006 | Detroit News, The

In a win-win for the General Motors Corp., a contest for college students to develop a public relations campaign for the 2007 Chevrolet Aveo yielded practical campaign ideas like using Facebook.com or holding a summer road trip as marketing tools, as well as exposure for Chevy and the redesigned compact to its target demographic. The winning team received free tickets to Chevrolet-related NASCAR or other sporting event in their area.

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